It requires 5 ads in the (distant) Number 2 Malayalam daily to match the reach of 1 ad in the Malayala Manorama daily. The Malayala Manorama daily reaches more readers in Kerala than the combined reach of all other dailies in the state. Malayala Manorama bucks the typical national pattern and makes Kerala a one-newspaper state, giving advertisers more bang for the buck.
Print provides the highest reach in Kerala at above 85% in a state where overall media use is higher than the national average.C&S reach based on availability in the household
Dailies provide highest reach in Kerala touching 4 times the national average.
Close to 50% of Kerala is urban with the highest number of towns for any state in India.
Kerala's urbanisation and per-capita income translates to one of the highest percentages of product ownership in India, including staple household products like television, fridge, laptop, two wheeler, washing machine and cars.
The most read regional daily in India and No:1 in all the Socio Cultural regions (SCR's) of Kerala.
Keralites demand their daily fix giving Malayala Manorama the most loyal readers among top Indian dailies with a 48% loyalty index.Loyalty index (%) = AIR/TR
Advertisers get access to a wealth of knowledge accumulated over 132 years resulting in innovative campaigns that hit the spot.
Data Sources: IRS 2019-Q4, Census 2011